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Google Adsense in English |
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Google Adsense in Urdu |
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LEARN ADSENSE & START EARNING |
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What is Google Adsense? |
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Google Adsense
Introduction
The adverts displayed by Google come from the Google
Adwords service:
This is where
advertisers can bid to display their
advert whenever a user searches on Google for a
certain keyword. An advertiser also has the option to
display their advertisements on the publishing network
(websites that display Google Adsense).
Displaying Google
Adsense
You can choose from a variety of
advertisement banner sizes to display on your website
along with options for customizing the colour of the
text adverts. This allows you to easily format the
advertisements to match the design style of your
website.
Once you sign up for a Google Adsense account you can
configure the banner style and colours that you wish
to use. Google will supply you with the
JavaScript code
that you need, all you have to do is paste the
JavaScript into the
source code of your
website.
How Much Can You
Earn?
There are several factors that
affect how much you can earn from Google Adsense. Some
Adsense publishers earn a five figure income each
month whereas others earn a few dollars per month.
Your income from Adsense depends on:
- The cost
per click for each advertisement
- The number
of visitors / page views your site receives
- CTR - Click
Through Rate for the ads
You have to
earn $100 or more before Google will issue a payment
to you. The total is rolled over each month until you
exceed $100.
Google AdSense is the publisher's side of
Google's advertising program. The other side is
AdWords. The two programs work hand in hand where
advertisers pay Google to run their ads as sponsored
links on the Google search engine and on approved
publisher websites. Google, then rewards qualified
publishers by paying them a portion of the ad revenue
in return for potential customers or leads. This
program is called AdSense.
People who run developed websites, either through
their own domain names or through one of the free
blogs, are called publishers. They publish content and
maybe sell products of their own or from
affiliate
programs. Generally speaking, the
content must have some value to users, at which time,
the publisher or webmaster may apply for a Google
AdSense account. Google's team will review the site
for eligibility and then either approve or deny the
application. As the long as the site is deemed
appropriate, it will be approved. Examples of sites
that are not acceptable to Google are adult related
sites, sites selling illegal products or services,
sites that promote hatred or prejudice, and sites that
appear to have been made solely for the purpose of
earning AdSense revenue. These sites are called MFA (Made
for AdSense) and normally are poor in
quality with little or no understandable content.
Once the webmaster is approved to the program, she
logs in to her account and finds various ways to
promote the ads that other businesses run on Google's
network. Currently, the choices are word ads, word and
image ads combined, image only ads, link units (list
of four or five keyword links leading to a search
page), site search, and ads for feeds. Other options
exist but not everyone is approved to use them right
away.
After having chosen the type of ad to run on the site,
the next step is to choose the ad format. Since each
webmaster has a different idea of where to place her
ads, Google offers different sizes of banners,
skyscrapers, boxes, buttons and headers or leader
boards. The program also allows the webmaster to
customize the ads according to background color, text
color, link color, and border. Lastly, the webmaster
can customize the code by setting up channels in order
to track pages or websites. Then, the code is quickly
created and the webmaster takes the snippet and adds
it to the spot where she wants the ads to show. After
about ten minutes, the Google ads will be displayed.
Normally, Google will search the webmaster's site for
the most relevant keywords. The ads that are served on
the page should be targeted. This means that if you
own a site about teaching children how to play the
piano, the ads that you see on your site should be
related to learning to play an instrument or reading
music. As your users see the ads, they will click on
the ones that are of interest to them. As we stated
earlier, Google pays a portion of the ad revenue to
the webmaster, so the better quality the leads you
provide, the higher the revenue.
But it is important at this point to explain how the
revenue generation actually works:
- Google pays
you for every legitimate click on an ad on your
network of sites.
- You may not
entice your users to click on the ads. So you may
not place your ads in a devious fashion nor may you
tell your users to click on the ads. You may not
tell them to support your site by visiting the
sponsors. Your users must click of their own free
will without any prodding from you.
- Obviously,
to circumvent the mass amounts of click fraud, you
are not permitted to click on any ads on your
network of sites.
- Publishers
do not know how much Google pays. Whether you
receive a penny a click or ten dollars a click is a
secret. You can figure out the average after the
fact, but when trying to see what ads on a page are
better, you really cannot. Plus, the value of the
exact same click can change. So basically, no-one is
told what the percentage is per click. It is not
static.
- We
indicated that the better your leads, the better the
payout. But again, in a way, you have no control
over those leads. You do not know whether those
prospects bought from the company on whose ad they
clicked. So, although you may want to improve
revenue, it is not always that easy because you do
not have all the factors available to you.
- Having said
that you cannot control your users buying patterns,
you can ensure that your site has excellent quality
content. The better the content, the more targeted
the ads, and presumably, the better the revenue.
- Google can
and will ban you from the AdSense program for any
number of infractions. Some examples are: placing
your code on "illegal sites", placing your code on
other people's sites, clicking your own ads,
committing other forms of click fraud by having
robots or the same people click your ads, by having
too high a click rate which is not the industry
norm, consistently sending poor quality traffic to
the sponsors, and anything else Google deems
inappropriate.
Assuming everything is okay, at
the end of the month, Google adds up all the click
dollars and if you have reached at least $100US, a
check is mailed out around the 24th of the next month.
Some webmasters are approved to receive their earnings
via EFT (electronic funds transfer) or ACH (automated
clearing house meaning automatic deposits). |
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Outside of a
Google
AdSense Check |
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Inside of a
Google
AdSense Check: |
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